BCIMO Family Day Gold Sponsor Spotlight: Eleven10Creative & Rail Business Daily

BCIMO is excited to announce two of its Gold Sponsors for its upcoming Family Day on Saturday, May 17, 2025. This event is part of the nationwide Railway 200 celebrations, marking 200 years since the opening of the Stockton and Darlington Railway in 1825, which heralded the birth of the modern railway.

The BCIMO Family Day will take place at the Very Light Rail National Innovation Centre (VLRNIC) in Dudley, a unique centre for rail innovation located on the site of the former Dudley Railway Station at Castle Hill. Visitors will have the chance to take part in a variety of activities celebrating the railway’s history and future innovations.

The event will feature stands from local businesses and organisations, fairground rides, music, entertainment, and plenty of food and drink options. Attendees can also enjoy rides into the famous Dudley Railway Tunnel. This exciting event, which will support five charities – The Kaleidoscope Plus Group, Railway Benefit Fund, 4Louis, Railway Children and Young Lives vs. Cancer – will be officially opened by Pete Waterman OBE, President of the Railway Benefit Fund. It’s a fantastic opportunity to explore the past and future of rail transport, with something for all ages to enjoy.

As Gold Sponsors, both companies will receive promotional benefits which include their logo displayed on our T69 tram, our primary mule vehicle used for innovation projects.

ELEVEN10CREATIVE

Since BCIMO’s launch in 2020, Eleven10Creative has been their trusted brand agency, playing a pivotal role in developing the organisation’s logo, brand guidelines, and shaping its overall identity. Their expertise extends beyond branding, as they also produce the majority of BCIMO’s videos, including those for the recent Clean Futures programme.

Located in the historic Red House Glass Cone in Stourbridge, an iconic landmark in the heart of the Black Country, the agency offers a wide range of services, including strategy, brand development, design, and video production. Their diverse portfolio showcases work across various sectors, such as manufacturing, medical technology, local government, and leisure. Serving clients regionally, nationally, and internationally, they bring creativity and expertise to every project.

For the Family Day, Eleven10Creative will generously offer in-kind sponsorship by filming the event and creating a highlights video to capture the day’s memorable moments. Their ongoing partnership has been crucial in elevating BCIMO’s brand, and the organisation is thrilled to have them as a key sponsor for this significant occasion.

Steve Watson, Owner and Creative Director at Eleven10Creative said:

“Eleven10Creative is proud to support BCIMO’s Family Day, celebrating 200 years of railway heritage and innovation. As a local Black Country company rooted in creativity and community, we’re thrilled to be part of this fantastic charity event – bringing people together to honour the past, embrace the future, and enjoy a great day out!”

RAIL BUSINESS DAILY

Rail Business Daily (RBD) is a market leading provider of news and insights from across all sectors of the rail network. The home of the popular 7am newsletter and Railbusinessdaily.com news website, Rail Director magazine, and the Ultimate Rail Calendar, RBD is a force for good in the rail sector. Focusing upon rail innovation, sustainability, and the latest developments in the sector, RBD is an invaluable resource for professionals, businesses, and organisations operating within the industry.

RBD also provides specialist marketing consultancy services to business of all sizes who either already operate in the rail industry, or who want to do so. The highly experienced team couple extensive sector specific experience with RBD’s unique platforms and reach to offer a highly effective profile enhancement and marketing solution.

As a Gold Sponsor, RBD is playing an active role in promoting BCIMO’s Family Day. To raise awareness of the event and what visitors might expect, it has included an article in the hugely popular 7am newsletter, which is distributed to 73,000 rail professionals. RBD has also published the article on its news website and has promoted the article to an extensive social media following. In addition, a prominent banner has been included on the RBD news website to give the Family Day additional visibility and a bespoke solus email will be broadcast to RBD’s database of rail professionals.

Dean Bruce, Managing Director of Rail Business Daily, said:

“Rail Business Daily is delighted to support BCIMO and the Family Fun Day. The work events like this do to support rail charities is vital and we are proud to be part of something so worthwhile.”

To find out more about the event, including how to become a sponsor, buy tickets or get involved in another capacity, please visit the BCIMO Family Day website page.

For more information on BCIMO or the VLRNIC, please visit the BCIMO website or click Contact Us to make an enquiry / sign up to our mailing list.